how did you sleep?
The 2025 H2Pillow Sleep Wellness Survey
Open Now – August 2025We’re on a mission to help end the global sleep epidemic—because your voice, your bedtime story, matters. Join thousands worldwide in uncovering insights into global sleep patterns, the role of SleepTech, and its transformative impact on health and wellness.
Spanning 20+ countries and multiple languages, this groundbreaking initiative explores how emerging technologies and traditional practices are shaping the future of sleep.
unlocking better sleep™
The 2025 H2Pillow™ Sleep Wellness Survey: Unlocking Better Sleep™ is positioned to become the largest independent, tech-focused sleep survey ever conducted. Designed to bridge time-tested traditions with modern innovation, it reveals how technology is reshaping the elusive, age-old act of sleep. By capturing diverse perspectives across the globe, we aim to address today’s most pressing sleep challenges and deliver actionable solutions—from simple habits to breakthrough technologies—all in pursuit of Unlocking Better Sleep™.
tell your bedtime story
We’d love to understand how you sleep—don’t worry, we’re not showing up for a sleepover. Instead, we’ve created an online survey with insightful questions and multiple-choice answers designed to uncover your sleep habits. (It takes about 5–15 minutes to complete, depending on your sleep patterns.)
No need to sugarcoat it. Whether you drift off with ease or toss and turn all night, we want to hear it all—from your sleep hygiene and bedtime rituals to your favorite SleepTech gadgets (or lack thereof). And if your slumber is stellar, go ahead—brag a little!
a little pillow talk
Our goal is to better understand sleep patterns, disruptions, technologies, and your overall sleep experience. Share your most frustrating struggles and the solutions—traditional or new-age—that help (or don’t). Don’t worry, we’ll guide you through it!
The good, the bad, and even the quirky little hacks that help you sleep better—your bedtime story is essential to Unlocking Better Sleep™ for everyone.
How do you feel you sleep?
Do you use a Smart Pillow or specialty pillow?
How quickly do you fall back asleep?
How would you describe the nature of the dreams that wake you?
How frequently do you wake up from thirst or dry mouth?
What typically wakes you up at night?
Do you use a Sleep Tracking App?
How do you achieve better 'Beauty Sleep'?
How do you optimize your sleep environment?
How do your nighttime awakenings affect the quality of your overall sleep?
Is your partners snoring disrupting your sleep?
What are your daily best practices for optimal slumber?
What keeps you up at night?
What is the biggest challenge you face when you're trying to fall back asleep at night?
How do you feel when you wake up in the morning?
SomnAI,
your personal sleep guru
When you take the 2025 H2Pillow™ Sleep Wellness Survey: Unlocking Better Sleep™ you’ll receive a personalized sleep assessment and zScore™—your unique sleep score—generated by SomnAI™, our AI-powered sleep expert, as a thank-you for sharing your insights.
SomnAI™ will analyze your responses and create a tailored sleep review—highlighting key areas for improvement, proven best practices, and actionable steps to help you achieve deeper, more restorative sleep.
get your zScore
Blending tech-forward innovation with time-tested wisdom, this groundbreaking survey sets a new benchmark in sleep health research—exploring how smart SleepTech products and AI-powered tools are redefining sleep and wellness on a global scale.
Take the survey online today and be part of the movement to end the global sleep epidemic!
tech's role in sleep today
The 2025 H2Pillow™ Sleep Wellness Survey: Unlocking Better Sleep™ is dedicated to capturing a comprehensive view of how we sleep in today’s modern world. By examining enduring traditions, emerging sleep science, and cutting-edge SleepTech, we aim to uncover what truly supports quality sleep across diverse lifestyles and cultures.
a sleep disruptor?
In an age where technology can both enhance and interrupt rest, we explore how innovations like AI, wearables, smart devices, and connected tools are being used—or misused—in the pursuit of better sleep. Together, we’re uncovering where tech helps, where it hinders, and where the greatest potential lies for shaping the future of sleep science and meaningful innovation.
