how did you sleep?
The 2025 H2Pillow Sleep Wellness Survey
April 5 - August 31, 2025We’re on a mission to help end the global sleep epidemic—because your sleep and your voice matter! Join thousands worldwide in uncovering insights into global sleep patterns, the role of SleepTech, and its transformative impact on health and wellness. Spanning 20+ countries and multiple languages, this groundbreaking initiative explores how emerging technologies and traditional practices are shaping the future of sleep.
unlocking better sleep™
The 2025 H2Pillow™ Sleep Wellness Survey: Unlocking Better Sleep™ is positioned to be the largest independent tech-focused sleep survey ever conducted. Designed to bridge traditional practices with cutting-edge innovations, it reveals how technology is revolutionizing the elusive, age-old act of sleep. By capturing diverse perspectives from around the globe, we aim to address today’s most pressing sleep challenges and deliver actionable solutions—from simple habits to groundbreaking technologies—all in pursuit of Unlocking Better Sleep™.
tell your bedtime story
We’d love to understand how you sleep—don’t worry, we’re not showing up for a sleepover! Instead, we’ve created an online survey with insightful questions and multiple-choice answers designed to uncover your sleep habits.
No need to sugarcoat it. Whether you drift off effortlessly or toss and turn all night, we want to hear it all—from your sleep hygiene and bedtime routines to your favorite SleepTech gadgets (or lack thereof). And if your slumber is amazing, feel free to brag a little!
a little pillow talk
Our goal is to understand sleep patterns, disruptions, technologies, and your overall sleep journey. Share your most frustrating struggles and the solutions —traditional or innovative— that work (or don’t work) for you. We’ll guide you through it, don’t worry!
The good, the bad, and even the quirky hacks that help you rest better—your input is invaluable in Unlocking Better Sleep™ for everyone.
How do you feel you sleep?
Do you use a Smart Pillow or specialty pillow?
How quickly do you fall back asleep?
How would you describe the nature of the dreams that wake you?
How frequently do you wake up from thirst or dry mouth?
What typically wakes you up at night?
Do you use a Sleep Tracking App?
How do you achieve better 'Beauty Sleep'?
How do you optimize your sleep environment?
How do your nighttime awakenings affect the quality of your overall sleep?
Is your partners snoring disrupting your sleep?
What are your daily best practices for optimal slumber?
What keeps you up at night?
What is the biggest challenge you face when you're trying to fall back asleep at night?
How do you feel when you wake up in the morning?
SomnAI,
your personal sleep guru
Sign up today to receive a private invitation to take the survey starting April 5, 2025 (through August 31st) and receive a personalized sleep assessment and zScore™ —your unique sleep score— from SomnAI™, our AI-powered sleep expert. As a thank-you for your insights, SomnAI™ will create a personalized sleep review based on your unique responses to help uncover key areas for improvement, embrace effective best practices, and take meaningful steps toward achieving better-quality, more efficient slumber.
get your zScore
With a focus on effective tech-driven and traditional solutions, this groundbreaking survey sets a new benchmark in sleep health research—exploring how smart sleep products and AI-powered tools are reshaping and redefining sleep wellness worldwide.
Sign up today to join our mission to end the global sleep epidemic—because your sleep matters!
tech's role in sleep today
The 2025 H2Pillow™ Sleep Wellness Survey: Unlocking Better Sleep™ is dedicated to capturing a comprehensive view of how we sleep in today’s modern world. By examining enduring traditional practices, emerging science, and innovative SleepTech, we aim to uncover what truly contributes to quality sleep for people from all walks of life.
a sleep disruptor?
In an age where technology can both enhance and disrupt sleep, we explore how innovations like AI, wearables, smart devices, and other solutions are being harnessed to achieve optimal rest. Together, we can unlock the relationship between sleep and technology—identifying the most effective and disruptive solutions—and forge a pathway for groundbreaking sleep science and transformative technological research.
